TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

dba.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Spring
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Case Study
Q&A
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • will be able to define marketing and understand the core concepts of marketing
  • will be able explain the macro and micro environment of marketing
  • will be able to understand consumer behavior
  • will be able define the methods of market segmentation and explain the strategies of market targeting and positioning.
  • will be able explain the marketing mix: Product concept, product life cycle, Marketing channels strategies, Pricing strategies and integrated marketing communication strategies
Course Description

 



Course Category

 Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to the course, going over the syllabus
2 Basics of Marketing Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
3 Marketing Environment - Micro & Macro Case Study Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
4 Consumer Behavior Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
5 Consumer Behavior Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
6 Case Study
7 Segmentation, Targeting, Positioning Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
8 Segmentation, Targeting, Positioning Case Study Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
9 Midterm Exam
10 Marketing Mix: Product Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
11 Marketing Mix: Place Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
12 Marketing Mix: Pricing Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
13 Marketing Mix: Communication Strategies Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
14 Holiday
15 Case Study
16 Review of the Semester  
Course Notes/Textbooks Philip Kotler, Gary Armstrong (2014), Principles of Marketing 15th ed. Prentice Hall
Suggested Readings/Materials Other books on principles of marketing

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
10
Portfolio
Homework / Assignments
4
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
60
Weighting of End-of-Semester Activities on the Final Grade
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
1
Field Work
Quizzes / Studio Critiques
2
7
Portfolio
Homework / Assignments
4
5
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
20
Final Exams
    Total
117

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration X
2 To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting life long learning and continuously developing themselves X
3 It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written X
4 The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis X
5 It is required to know and practice the quality and productivity principles of business life X
6 Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions X
7 Acquiring leadership qualifications and applying them successfully X
8 Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence X
9 It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking X
10 To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing X
11 Able to use a foreign language as fluent as possible for both chasing the scientific publication and developing proper communication with colleagues from other countries, (“European Language Portfolio Global Scale”, Level B1) X
12 Intermediate in both written and spoken of a second foreign language
13 Able to use computer programs and technology to an adequate level required by business practices.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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